Balancing Touch Massage was created in 1997. The goal or intention at that time was to provide a friendly, affordable business for professional massage. At that time, one either found massage in a clinical chiropractic setting or an upscale spa setting. We wanted to create a middle ground, a location that did not feel like a doctor office nor a location where one felt they had to be in upper class income bracket. Our name was carefully designed. We wanted to give birth to a name that would showcase who we are and display our intentions. We wanted our clients to know therapeutic touch can assist them to bring in balance and harmony. Balance is important not just in our day to day personal life, but also in our business life.
We wanted a place that allowed not only the customers to feel balanced and rejuvenated, but also a place where staff felt balanced and rejuvenated. We started our business with a win/win/win philosophy. The reason we say 3 wins, is because we recognize and want each component to feel good, the customer, the therapist and the business. Our business structure is a bit different from other business structure. We honor the law of mutual benefit.
Some people have been taught the customer is always right. Yet, this philosophy is not always fair to the staff or the business. We wanted to create relationships not only with the customers, but also with the person who chooses to work at Balancing Touch Massage. We wanted to attract staff who would not only be professional, but also communicate honestly. If for some reason staff is not an energetic match to a client, we wanted them to know, we honor that. Feeling safe and comfortable at work is important.
Most massage therapists are very emphatic and can feel /sense things on a deeper level. Occasionally a customer and massage therapist are not a match. It is not an insult to anyone, it just means there is someone else who is a better fit for you. We wanted a place where everyone would feel honored.
Over the 17 years we have been in business, we have evolved and grown. It has been a wonderful ride. Naturally there have been some ups and downs. Life is always changing, so it makes sense that businesses would change too. When we look back at the massage industry in the 1990's and the massage industry today in 2014, it is very different. Massage is getting more and more popular. The public is becoming more aware of the benefits of massage. It is no longer an activity just for luxury now. We are proud to be apart of the positive change in emotional and physical health care awareness. We look forward to continually evolving and being an asset to the public.
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